NASHVILLE, Tenn. – As topics go, the Titans’ on-field identity has been a biggie for us during the life of this site.

At the same time, we’ve not talked enough about the franchise’s identity, extending beyond the field.

Screen Shot 2019 06 20 at 9.19.11 AMIt’s clearly something that Amy Adams Strunk is thinking about, as she hired Gil Beverly as vice president of brand, marketing and communication.

I think TitanUp has more than run its course, and what exactly did it ever mean? It’s a catch phrase they stumbled into and grabbed hold of and people say it like robots sometimes.

I don’t want to overly object: It shows fans are looking to connect on some level and the franchise has failed to give them something good to work with.

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