Titans' administrative growth is a significant development and here's why

NASHVILLE, Tenn. – It’s about football, of course.

Like all NFL franchises, the Titans are broken into football and non-football.

When Burke Nihill became team president and CEO in May, he said the business side of the operation needs to know that “football is the singular priority.”

That sounds obvious, but people who are really good at their jobs on the non-football jobs, and some who aren’t, can lose focus on that mission.

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Under Amy Adams Strunk the Titans' football side is faring pretty well, coming off an appearance in the AFC Championship Game.

But for the entire operation to be successful, it needs effective marketing, presentation, legal work and all sorts of behind the scenes work.

Strunk continues to catch her team up with more modern franchises.

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