Three more senior executives are out, including one who led a celebrated rebranding six months ago, while the Titans president and CEO remains insulated from the organization’s constant churn
By PAUL KUHARSKY
NASHVILLE, Tenn. – Burke Nihill is empowered to speak on behalf of Amy Adams Strunk, but he’s following her lead after the organization parted ways with three executive vice presidents in yet another round of ousters on the business side of the organization.
Through a spokesperson, he declined a request to be interviewed after making moves in-season.
And Nihill has never really addressed his trigger finger and the constant churn where he dumps employees, some of whom we certainly know better than others. The only conversations I’ve had with him about it were off the record, which I find unreasonable.
Success Doesn't Guarantee Security
Erin Swartz, one of Wednesday’s victims, was senior vice president of brand marketing. Her bio said she “leads the strategy and execution of the Titans' brand vision across all fan touchpoints.” The franchise would tell you their March rebranding was a wild success, and she was the head of that effort.
The Titans put no one forward to speak for the organization beyond the ordinary – Nihill when it serves the team, the coach because it’s part of the job, the GM when it’s mandated, one of his deputies twice a year as per rules.
But they were so excited about Swartz’s work that she joined Nihill for a private meeting with the press hours before the rebranding was officially revealed to talk us through all the details. And on Sept. 3, she was featured at a press event at Nissan Stadium previewing the farewell season, where she showcased newly released items at the team store.
So she oversaw every stitch of an off-field project that ranks second only to the new stadium, and six months later, with a new venue close to opening, she’s expendable?
