NASHVILLE, Tenn. — A mistaken reveal of a plush football bearing the Titans’ supposed “new” logo — followed by sharp-eyed fans spotting it in New Nissan Stadium renderings — set social media ablaze this weekend.
The circle, three stars and blade-like T quickly became one of the NFL’s biggest talking points.
But the logo everyone suddenly thinks is new has actually been in Titans spaces for years.
For decades, it was featured on the floor of the lobby of the team's headquarters in MetroCenter. I had a flash of that come to me on Sunday, and found the above picture in my files.
Someone who was with the team at the time assured me it was on the floor of the lobby from the start, which takes us to August of 1999.
Another old-timer told me the Titans didn't consider it an official mark, just something they used on occasion, mostly when the fireball tail of the main logo was difficult to duplicate or made things hard to center.
When the team built a large second building on its campus in 2020 and 2021, the old lobby and that floor disappeared.
It's also been used in other features, like the 22nd Element fan attendance program, which started in 2018.
Now the flameless logo is taking a main place on stage. We don't know the details yet, but clearly, we will be seeing a lot of it.
