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I don't care much about uniforms, but Titans' new look will have big bearing on franchise perception

NASHVILLE, Tenn. – This has been Amy Adams Strunk’s baby, a two-year project culminating in a big uniform reveal Wednesday evening downtown.

IMG 7664As we’ve gotten closer to learning what the team will look like during its 20th year and for at least the next five, the team’s teases have been well done. It has taken advantage of massive fan curiosity to create maximum anticipation and hype.

Anticipation is one of the great elements of sports and the Titans get that. The build-up has been clever, all the way to a shadowy player outline on the team’s website that die-hards tinkered with to try to find any small detail.

What they got after they turned all the dials was a hidden message: “Nice Try.” (Enhanced picture here from Titansonline.com thanks to @TitansUni.) It was probably a smart response to an earlier fail by the Detroit Lions.

In my judgment, Strunk has made just three major errors in her time as controlling owner, which began in March of 2015: She didn’t conduct a sufficient coaching search before hiring Mike Mularkey as coach; She didn’t attend the NFL owners’ meeting that same spring right after hiring a GM and a coach even though it was in Houston, a short distance from her Texas home; She ousted VP of communications Jimmy Stanton, who has been hired to oversee unified messaging. (Full disclosure: I consider Stanton a friend.)

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