A look at a slight messaging change from Mike Mularkey to Mike Vrabel

NASHVILLE, Tenn. -- The Titans have put more of an effort and more resources into building cosmetics and messaging since Amy Adams Strunk has controlled the purse strings.

I walked down a familiar hallway, that was unchanged, for Mike Vrabel's Monday press conference, and into a team auditorium that was slightly changed.

These two phrases that were on the wall during Mularkey's tenure are now gone:

MMwall1

 

 

 

 

 

 

 

MMWall2

 

 

 

 

 

 

 

 

 

In their place are these two messages, which are also each on a second spot in the room:

KnowWhatToDo

 

 

 

 

 

 

 

 

Competitive

 

 

 

 

 

 

 

 

That's no dramatic switch.

Under Mike Munchak, the team has a big "Do Your Job" message on a key wall. It's more about how the coaches put the messages ito pracrtice and let the walls serve as omnipresent reminders than it is about the walls themselves.

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