INDIANAPOLIS — The Titans have a new primary logo.

The circular mark featuring three white stars and a white “T” is it.

Titans new logo hat

I’ve confirmed it is the primary logo, not a product variation or alternate mark.

A New ERA hat shared on X by Lonnie Moore III -- @Lonni3Moor3 -- offered the clearest look yet. Easton Freeze reported on Feb. 14 that an early version of the logo was one of the Titans' new marks. 

The sharp, sword-like points from the original 1999 design have been softened, a change from the earliest iteration of the mark, dating back to 1999, when it was on the floor of the team's headquarters lobby. The three arms of the “T” are blunter now, less of a weapon.

Earlier this week, the Titans put up billboards in Nashville with "03.12.26" with a light blue swatch of uniform fabric and three navy stars. Later, they announced it is the date for "a special event celebrating the next chapter of the Tennessee Titans."

I'm not a uniform guy, but I know fans are big on this stuff and that every bit of news on this front has produced a wave of conversation.